If you are a YouTube user, you’ve likely seen those ads that play before, during, and after videos. You’ve probably even wondered if it would be a good marketing strategy for your local business.
Not many local businesses think to advertise on YouTube, but it is an excellent local advertising platform!
You can reach thousands of people in your city and get your message across at a low cost. YouTube ads run on a cost per click model. This cost per click model means that you only get charged when someone clicks through to your website or watches your ad for 30 seconds or more! With this payment structure, you aren’t wasting money on people who aren’t interested in your business.
Learn more about our process of running YouTube ads for local businesses below. If you’re ready to get the ball rolling you can also get your free local marketing plan below.
Our Approach / Services
If you want to create an effective YouTube advertising campaign, there are a few key variables to consider. These variables are the ad, offer, landing page, and tracking setup.
The ad, offer, and landing page all play a role in turning your viewers into new prospects. It’s essential to test different variations to see what your audience responds to best. While one offer might be a complete bust, another might be a home run and very profitable for your business! Our process tests these different variables to create the most efficient and effective campaign possible.
The tracking setup is just as important. The tracking will tell us what ads are turning your viewers into new customers and prospects. With YouTube advertising, you can target keywords, hundreds of different audiences, topics, and more. Finding the best combination of these targeting options will yield the highest return on your investment.
With our data-driven approach to YouTube advertising, you will know the exact results your advertising campaign generates.
Plans and Pricing
YouTube ads don’t require a large budget, and you can start with as little as a few hundred dollars per month.
Most businesses will start with a budget of $500 – $1,000 per month and add more spend as they continue to see a return on their investment. We typically recommend a larger ad budget the first few months during the testing phase as it will take some testing to figure out the best offer, keywords, and audiences.
If you are interested in starting a YouTube advertising campaign, get your free proposal here. Questions? Call our team anytime, and we’d be happy to answer any questions you have about running youtube ads for your local business.