When you’re visiting other websites, there is a good chance that you’ve been distracted for a second or two by those banner advertisements. Maybe there have even been some advertisements following you around to every website you visit as well.
These are both forms of display advertising, and when set up correctly, they have the potential to work great for any local business!
Display advertising runs on a cost per click model. This CPC model means you only get charged when someone is interested enough to click-through to your website.
You can reach thousands of potential customers, and you will only get charged when they are interested enough to view your offer. This benefit makes display advertising a cost-effective marketing solution for any local business.
Below we’ve listed our approach to local display advertising, available services, and pricing. If you’re ready to get the ball rolling start your free local marketing plan below.
Our Approach / Services
One of the essential elements of display advertising is the ad itself! Since this is a form of “distraction” advertising, the ad has to stick out and grab attention. Our process starts by learning more about your business, your target audience and helping you decide on the best ads and offers to create.
Once we decide on the offers we will be promoting; the next step is to create a handful of different ads to test against each other. These ads will test multiple images, headlines, and more. You’d be surprised – one ad might perform 900% better than the other. This testing process plays a vital role in the success of your campaigns.
The next step is to put everything together. We’ll build different campaigns and test target audiences, demographics, geography, and more.
We will implement conversion tracking to measure the results. This tracking will measure new leads, phone calls, and more. The conversion tracking process makes it easy to measure the return on advertising spend from the campaigns and adjust as needed.
Plans and Pricing
The good news is you don’t need a massive budget to get started with local display advertising. A good starting point ranges from $300 – $1,000 per month and can be adjusted based on results.
Ready to get started with your first display campaign? Get your free proposal here. If you would like to learn more about our display advertising services or have any other questions, our team is standing by and ready to help.